Why Everyone is Asking: What is SEO Keyword Research?

Missing out on keyword research is like having the map to a treasure chest but deciding not to find it. You don't have time for that, right? So, let's get you started! Keyword research helps website owners understand their audience and customize content strategies so people in need of your services can find them with ease. That way, instead of aimlessly trekking around an infinite Google Sea hoping they'll land somewhere valuable - voilà - strategic keywords will bring relevant traffic straight back home! But if those keywords are not uncovered by thorough idea generation, competitor analysis, & topic refinement? Let's just say it could spell disaster without much of a reward...

Ready to take on keyword research? There are three simple steps you need: finding keywords that matter, analyzing them with key factors in mind, and targeting your primary keywords spot-on. So, let's get cracking!

Find the Right Keywords: If you're looking for the best way to make sure your digital marketing efforts pay off, keyword research tools are a must. Not only will they uncover hidden keywords and phrases in moments, but also provide useful metrics that'll be essential during analysis. There is the OG of keyword tools (Google Keyword Planner) that’s Free to use as well as many paid keyword tools on the market that make keyword research a breeze.

Let's get the ball rolling! To start your keyword research, use a seed word as an anchor. For example, if you're working on finding keywords for Customer Relationship Management Solutions - why not just begin with "CRM" and see where it takes us? Who knows what kind of new ideas this mighty little seed will sprout?

“CRM” is the perfect starting block for generating more ideas in regard to customer relationship management. So, hop on board, and may you find what you're looking for!

Analyzing Keywords: Stop playing the guessing game and get ahead of your competition! Discover the hidden strategies they use by uncovering which keywords they rank for. From there, it's all about analyzing those words in terms of search volume, keyword difficulty, and intent - that way you can prioritize like a pro when targeting new opportunities. That way, we can quickly discern the top contenders while picking through search volume, keyword difficulty, and desired intent. Get ready to pounce on success!

Make sure you're ahead of the game by taking a peek at what's working for others in your niche. Don't just run with the same ol' content - make your website stand out from the competition by utilizing effective competitor analysis!

If you're engaged in keyword research, there are two key metrics to pay attention to, search volume and KD (keyword difficulty). Search volume tells us how much action a particular word is getting on Google, the higher the number of searches per month, the more potential for traffic. Meanwhile, Keyword Difficulty will inform you about just how hard it'll be to rank up high with that term – so choose wisely!

Our favorite tool for doing keyword research is Keywords Everywhere.

With the keywords everywhere extension you’ll see suggested keywords relevant to your seed keyword along with the keyword monthly searches and keyword difficulty for those keywords. There are also a lot more metrics you can see with the tool as well.

Let's start low and work our way up! We'll go after the juicy, low-hanging fruit first--keywords from the "Very easy" and "Easy" categories. No need to reach for high branches right away; we can take it one step at a time! You could call it the 'low-hanging fruit approach': when launching a website, we'll start by snatching up those "Very Easy" and "Easy" keywords—the ones that are just begging to be plucked.

Throw out those short, competitive keywords and get things rolling with long-tail ones! Why? They can do wonders for your ranking and conversions. With the right words – longer phrases that don’t have as much search volume - you'll be able to tap into narrower markets more successfully by offering exactly what they need. It's a win-win situation: lower competition plus higher conversion rates equals success! Fewer people may be searching for them, but they tend to have a better conversion rate - which could result in higher-quality leads and traffic that's actually interested in what you're offering!

Long-tail keywords are your best friend! With a much lower difficulty score and usually more targeted searchers, you'll be climbing the keyword rankings while they go in with their wallets already open.

Unleash the power of long-tail keywords! By focusing on those more specific, lower-volume phrases you can gain a cumulative advantage in search and scale up your SEO game to reach new heights.

When it comes to ranking for a keyword, your website's authority is an important piece of the puzzle. The stronger yours is, the less difficult even high-volume keywords can be--and they might come more naturally than you think! Additionally, resources needed should never be underestimated: if building something like a dog food calculator will help you rank number one? Well then get those paws typing and design that doggone tool already! Lastly (but not leastly), relevance always reigns supreme when it comes to Google rankings; If there are not enough results matching what users are searching for––you may have better luck than normal in securing yourself some top spots as long as your content isn't completely barking up the wrong tree...heh.

Targeting Keywords:

Thinking of creating content around a topic? Not so fast! Before you start writing, identify the primary keyword. It should be the most meaningful representation that captures your audience's attention AND draws traffic from search engines - all at once.

Take this blog post for example; its primary keyword is “keyword research” which perfectly sums up what it is about and allows readers to find it online through targeted searches. In other words: one simple step can help optimize your SEO effectiveness tenfold!

Finding the perfect keywords for your content can be tricky, but Google knows best. If you want to make sure that your page ranks well and isn't a total flop, analyze what key phrases are most popularly used in title tags, URLs, or headings - these will usually represent primary keywords with higher search volumes. You should also consider secondary words related to this topic which won’t rank as highly on their own! With some smart sleuthing it is possible to get both types of keywords just right.

A primary keyword - like "keyword research" in this guide - has a high search volume, fits perfectly with its title tag & URL, and comes first when thinking about related topics. Secondary keywords are still important though; take for example “how to find keywords” or “what is keyword research” – perfect complements!